I like to think sales 360 is my own personal coach in terms of how to become better at selling because it has all these different tools to help me with so many areas! It's good for those who are new to marketing or want some guidance. They do have great customer service reps as well which makes using their program much easier when you don't know what something does yet. If you use other software such as Zoominfo or Infor CRM then they work hand in hand together seamlessly. You need training if you're not already familiar with the programs however there are videos available online too should anyone feel unsure about anything. The platform helps build relationships through video calls from within an app, allowing both parties to interact freely without worry over audio quality/reliability.