Very long, perfect for my needs. I like thin, tapered widths to make them look more feminine. My watch face is 1.25 inches including the extended part where the bracelet attaches. It measures 9.5 inches between my dial and the strap, so it's long enough for my needs. The included tool for removing the old watch strap and attaching a new one was very helpful (although it took me a few tries to get it right). My only complaint is that the brown is so dark brown that it looks more like black, which I wouldn't have preferred. I've only had the bracelet for a week so I don't know how it will hold up over time, but so far I'm very happy with how comfortable it is.
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