I love how easy it is for clients who don't have technical expertise or access too IT systems! The system allows you to send an email which then automatically goes into your customer's inbox so they can receive their marketing communication through any device/internet browsing app (which includes Apple Mail!).
It also tracks what emails are opened by each user in order to measure success & compliance levels where needed - great way to make sure employees read all information received from customers during campaigns etc without leaving anything out!! We use this tool primarily at work but now using online services it gives me peace knowing if there was something important sent via my phone whilst working away somewhere else i could quickly find again when getting back home. Also really helpful having multiple devices available while travelling overseas due to not always being able to go straight onto office wifi once arrived-.