The ease of use, it's ability to store large amounts of data in an organized manner with many different options available. It also has great reporting capabilities which allows us access from anywhere at anytime. There are some issues I have found while using this product but nothing major just minor things like not being able to add more than one filter per field or having difficulty finding certain fields when searching through reports. This program does exactly what we need it to do without any problems so far! We manage our customer information very efficiently by storing all their contact info into 1 place instead of trying to find them throughout multiple systems.
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