I like that you can do much more than just make money online in order for your business model to work properly! You have to be able to communicate with clients effectively as well otherwise they will not stick around long enough. The website is simple but very easy to navigate meaning there are no unnecessary distractions which makes it easier when working from home or at different times during the day. It's relatively new so still figuring out what works best with our audience/customers however everything we've tried has been extremely successful.