I bought this luggage tag for a long trip abroad. To see the address you need to unzip it and the top will turn to the side. This is not very practical, but only necessary if your bag is lost. The band is made of thick plastic and is very secure. There were no problems with accidental loosening. I imagine that's very difficult. Strong may not be long enough for some straps or luggage. My strap that I attached it to was quite thick and that thick plastic is hard so it only feels good in one direction. It didn't matter when I used it. I also really liked that this "berry" was quite bright and easy to spot. The last one is good. Update 8/15/16: I've had these luggage tags for 7 months now. These are 8 regular return flights (about 32 flights) and 3 international trips. The cases are still intact and work like new.
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