I like how it gives some insight into which channels are most effective, as well as those that have lesser ROI or return (low conversion rate).
It's also quite easy to implement - very simple drag-and drop type system for creating new campaigns & tests with their own goals/ metrics etc.. Also they update this platform frequently so no lagging once implemented! There isn't anything in particular i dislike about wizally apart from maybe needing more content creators who can write articles / guides around specific topics related to digital media buying? This helps spread awareness amongst our sales team regarding what we should be testing out during various ad spend phases within different market segments e.g car vs home insurance products, travel packages ect.