Ok, so far I've only tested this on a small section of my hair (front bangs) and I'm actually quite happy with it. I haven't tried other brands like Mofajang so I can't compare them. But it looks good and feels good. Light to medium hold - not quite like a thick wax like I thought it would be, but more like the feel of putting some hair gel on my hair. I applied two rounds to completely dry hair (will try "80% dry hair" next time) and to be honest it looked a lot pinker than red. The only reason I deducted a star was because of this. I thought it would get redder with more application but it turned a deep pink. I have nothing against pink, so I still really like it. There's a nice pop that doesn't look too "unusual" on my sandy blonde hair. I've heard others mention that it smells and I've heard about it with mofajang - it smells like cologne or something but it's not. really the case with this product. In fact, as far as I could tell, it had a very faint odor. If you put your nose in a jar it will have a slight odor, yes, but you won't notice it once it's in your hair and all. Again, I can run my hands through my hair and it doesn't really feel like there's any product in it, other than maybe some hair gel (which I use on the rest of my hair anyway). It's soft - not hard, not waxy, nothing cheap or crappy look/feel. I wasn't looking for cheap Halloween stuff and this met my expectations. After about 5-10 minutes I can easily run my hand through the colored hair and it doesn't leave a stain or stain on my hand. I don't know if it's safe to lay down on a white pillowcase, but once dry you shouldn't have any problems rubbing it against clothes etc. Overall I'm very satisfied and will definitely try Blue or Purple next time (so yes I will be buying again). My only criticism was that it wasn't as red as I had hoped. However, if you're looking for pink (less use) or bright red (more use), this is for you.
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