Ease of use- it's simple to get started with! Everything that you need is in one place. My favorite part? You can easily manage your teams like a boss from any device at anytime!! I wish everything could be more "social". There were some things we tried to do that weren't able to connect back to our dashboard without having two separate tabs open and it was not very user friendly or intuitive for new users. We used Simplcrew prior to starting our business and have been extremely happy since then! It has made us look organized and professional when dealing with clients.