It is easy to use, has great customer support team who are always willing & able help you out with anything that comes up! The only thing I dislike about it (aside from their pricing) Is how they market themselves as an all-inclusive platform for data science/analytics - which isn't true at this point in time until we've reached certain levels of engagement or spending power within our organization / department etc.. You can get everything your need if what's available through other platforms like Google Analytics + some basic tools such analytics dashboards but nothing beats having access too people working inside companies directly so being part way there helps tremendously!!