I like that it can be set up to do so many different things - but mostly i just love how easy everything was when setting it all up! It has made our life much more simple as we have been able to create several kinds of badges in one central location (and they are user friendly) without needing multiple programs/hardware devices which would cost us money each month. We needed something where users could easily access information about their account online via an IPad which this does well too. The only thing really down side is there's nothing you cannot change other than colouring schemes etc. If your business needs something quick then don't look at anything else unless its cheaper if thats what u need done. I've solved issues related to creating customised employee badges by allowing staff members who work from home full time use them instead of having separate ones created.