The ability to track all of our social media activities, including likes/shares as well as comments made by customers via Facebook Messenger or Instagram Direct messages. We can also send out emails with links that will take users directly into an instagram story post within their feed! It's great because it allows us to be more efficient when posting new stories across multiple platforms simultaneously (Facebook / Twitter). Nothing really - but I do recommend trying this product if you are looking at ways to increase your brand awareness online without having to pay top dollar per click ads. Our goal was simple - we wanted to get people talking about what they love most about one specific type of food so they would share those posts amongst friends who might not have heard of them before.