The flexibility it provides to users when moving their applications to different servers or networks, and the ability to have multiple versions of an application running at the same time without any problems. It also has excellent documentation, which makes setting up complex environments much easier. I had to look through many other reviews before deciding to try Kemp. They were all so confusing and lacked information about how the product really works. My organization uses Kemp for development purposes, but does not yet use the full capabilities of this product. We are exploring using Kemp for our production environment as well, especially since we do not currently have another option available.
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