I love how easy it is to use, plus there are lots of add-ons available like coupons or social media marketing that makes managing your campaigns even easier! It's not always intuitive what you can do with this platform especially when trying new features out but they have great support behind their product if needed.
We've recently integrated Google Analytics into our account as well which has helped us improve traffic flows from organic search sources within bookable content (also known as "smart publishing").