I like that it has all of my social media platforms in one place so that’s easy to keep up with everything! It also allows me to schedule posts ahead of time which makes managing them more efficient than going through each platform individually or using another scheduling tool. The only thing that can be improved is how long it takes for new content to appear once you post something to Instagram. Otherwise this program does what I need very well and I have never had any issues with anything they offer! Managing multiple accounts while being able to easily update and add new ones as needed. Also tracking analytics about our campaigns which helps us decide where we are doing good/bad and how to improve future plans.