The ease of use, support team responsiveness which makes it one stop solution for my needs! I have used several other platforms but they were too complicated or just not easy enought in comparison with this product that has solved all problems related building up website content/pages quickly without any glitches at least so far as i know!! Highly recommended if you are looking into an easier way than using your own CMS system (which can be costly). Content creation from multiple sources - articles & video clips uploaded by users- text snippets provided via API integration - simple drag'd drop interfaceContent management toolbox such layouting elements like boxes etc., creating slideshows easilyCustomization option available through various modules including theme customizationEasy tracking analyticsReporting tools.