The ease of implementation is what stands out most about this tool from our side - it was easy! As far as data management goes (what we do in addition), nothing really stood up over other programs like HubSpot or Marketo so I can't say there's an advantage here at all yet but they have some good competition right now which makes them look not completely unbeatable :) Our main goal has been achieved by getting leads through referrals/sales channels rather than just ads alone; thus reducing cost while increasing revenue per lead generated compared to past practices before using Rook system :).