I like that it is very easy for me as an admin (or even just someone who wants alerts)to set up all my different apps with pushes so they are ready when we want them out there in our clients' app stores! It's not too much of a hassle either - you can make your own templates or use those from other people if needed but don't expect anything fancy with their service, especially considering how cheap its going to be compared to some others available online now days. Not many things really dislike about this product right off hand though- maybe only one thing would have been having more customization options within each template/prelaunch screen? But overall great tool at such low cost. Have had no issues thus far using Pushesafe to alert users regarding new products being released via prelaunch screens etc.- which makes sense because i'm paying less than.