The ability to use social media, blogging, emailing, and other digital marketing tools to connect with potential and existing customers. The ability to create and customize campaigns to attract and engage new customers. The ability to set up and track campaigns and content for customers. The ability to understand the needs of customers and create effective campaigns that connect with them. The overall platform and service is very useful and it allows for a lot of customization. I would like to see a more robust set of tools for creating videos, and more information on how to better use the platform. Creating a strong online presence that can attract new customers and engage with existing customers.