This brand was recommended to me by a friend and I may never buy another brand again. The neon pink is really neon and exactly what I wanted. It covers well and is very easy to apply. The pouch makes it easy to store something for later touch ups in the growth/root area. My hair is so soft after leaving it in for more than 3 hours and not damaged. I got many, many compliments on it. This color and brand is my new obsession! There is a filter in the picture but I feel like it shows the true color if you were in person. As it reacts to UV light it looks different in different lighting (still pink) but in my house with regular lightbulbs and my phone's camera it had a pinkish-orange hue which it doesn't really have. This is a real neon pink. Think pink highlighter. Love it!
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