The packaging was not very attractive at first. Feels like normal packaging. We have been using Cetaphil Baby Lotion since our baby was born and we love it. Tried this lotion and not really happy with what it offers in terms of functionality. It provides adequate hydration but has a few downsides. Ours (my wife and I) are 2 cents off: Pros: - It's definitely soothing - Very moisturizing and should keep skin soft and hydrated for a long time - No silicones, parabens, phthalates, petroleum jelly, SLS, dyes, sulfates or synthetic fragrances. There are no allergic ingredients in it and my child got used to this lotion without any problems. Cons: - The very first is that it smells perfumed and not very comforting. I'd rather have unflavored ones than these - They talk about organic ingredients, but on the bottle when you notice they write in lower case that they're at least 70% organic, so only partially organic ingredients - The price is a little steep for only an 8 ounce quantity
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