I like how interactive it is with my Google+ account as well that you can post to your page without having an actual Facebook profile! It's great for businesses who aren't able to spend tons (or any) money towards this type of thing but still want some sort of interaction from their customers/people they're trying to reach out too.
Sometimes there will be times where people are confused by what exactly ELE 10 does or why i'm liking something about them because of all these things listed under "What makes us different" - which isn't very descriptive at first glance. But once someone actually reads throught each section everything starts to make sense.