It's very easy to use, especially if you have your dashboards set up already in Power BI or Excel as it has connectors for both of those products available.
I like how well organized everything is with all different areas/categories clearly defined and labeled so there are no surprises when looking at reports from other people who may not be familiar wth this software. There aren't any cons really - just keep using it! We started out by doing some simple reporting within our organization but then realized we also needed something more robust than what was currently being used (PowerBI). This product allowed us to create multiple views including drill down capability which helped solve many problems internally since everyone could see their own data without having to ask others about things they didn’t understand themselves.