The ease of use, as well as its ability to integrate into other marketing tools such as Hubspot. It's an easy tool for anyone who wants to create shareable images without having to learn how to do it themselves. I wish there was an option to upload photos directly from Instagram or Facebook. Maybe in the future? Would be great if you could connect the two platforms so that your followers can access their photos through Photoslurp. We're using this tool to increase engagement with our audience, and we've seen good results thus far.