1.) Easy to use2._Easy version control3.). It's fast4). Simple interface5)(User friendly/easy UI6)) Great customer service7); Good price8.(Ease of deployment9.; Can be integrated with any e-RMS like NORD, JADDA etc10; A lot inbuilt APIs11(Supports multiple operating system12.),It easily integrates well into an enterprise environment using BPM platforms13),Customisation can not done14., I've never come across anything i dislike about this product15.):Can handle customizations16.:Very easy user interfaces17.- Very cost effective18:(Great support services provided19.; I like how it's easy to use, can be set-up in under 5 minutes with no training required! Easy access from anywhere as well since you don't have an app installed locally - just login remotely through your browser of choice if needed/available!! It makes managing our memberships much easier than before where we used spreadsheets & paper membership cards which was very cumbersome when updating records after joining new companies / changing addresses etc..