I like that People Data Labs is a well-curated source of data. It’s easy to quickly identify the right kind of data you need to make your business smarter. It’s free and easy to access. It’s a great way to get data you can trust. There is not much to dislike about People Data Labs as a data set. It’s all good. We use PEL to augment our data set with additional data sources for the same price as many others. This saves us a lot of time and money. The best part about People Data Labs is that it's extremely easy to use. I can create my own segments in minutes. There are some limitations when it comes to creating custom segments. You have to be willing to do some research to get what you want. If you're looking for an easy way to segment your data and keep up with the latest trends, this tool is perfect! I like how easy it is to use. I've been able to quickly create new segments and analyze the results.