My Sony alpha is worth the money. I bought both the small and the magic rig, researched a few hours, and for the money the magic rig is way ahead of the game. The small setup thinks the device is made of gold. This is great for my professional setup. I did some research and the magic setup won. It's light, has lots of hot boots and cheese board topper. I am very satisfied, especially with the price and the construction. It even comes with a magnetic screwdriver on the bottom. Great design. I will definitely buy one for my Sony alpha S iii.