The ability to manage all my contacts in one place, I can send out emails or text messages directly from within nat! It also gives me notifications when someone reaches back so that i know if they are interested before sending them more information about myself (or not). Sometimes it doesn't notify you of an update unless your online but this is very minor as well since we have other ways for updates such us texting/emailing etc.. Nothing really dislike apart maybe how quick some people move through our team pages sometimes haha :p Overall its been great though!! If anyone has any questions feel free ask away :) This software makes managing clients much easier than having multiple spreadsheets with contact info + tracking who's reached what stage which helps save time & money too!!