I like that it has so many options to customize your site, there is no limit of features you can use with this theme! It's very easy to set up something new for my website because everything was already made as an example in mind when designing their templates/theming system. If someone doesn't know how much time they spend trying things out before deciding what works best or not then maybe try looking at other themes first? Maybe start small if you are just starting off building websites using wordpress (I'm assuming since its free). You will save yourself some headaches later down the road by being able to make changes without having issues afterwards. Our main focus right now is creating our own online store which we hope people enjoy purchasing from us through theming our products easier than ever possible. This theme is very easy to use, it has an awesome design with beautiful colors which makes your website look attractive. I love how this template works for any kind of business like e-commerce or blog websites etc. Nothing much at all in my opinion. It's great! Great support as well (at least from their demo site) - they are always there when you need them most :) We used it for our online store that sells health related products such as vitamins & supplements.