I like its flexibility in automating different processes using it's API as well as UI designer feature which allows you create your own workflows with ease without going into code or scripting language! It has become my favorite tool now since we use lot more than just calling bank transfer activities from our front end application via APIs that are integrated within this software package - also support call center applications too! Have faced some challenges while setting up automation tasks but working towards resolving them quickly & efficiently :) Definitely worth trying out if looking forward implementing any kind (frontend) integration projects requiring process/task-based workflow management system!!