Review on RealEye by Brian West

I like how easy it was for me as an advertiser or designer who knows nothing about code/programming at all! It does exactly what you would expect from any good program of this type - i think? The fact we could see our results so easily made us realise just HOW much work goes into creating great ads in terms of both design AND copywriting etc., which meant when my ad didn't perform well compared to others running similar tests there were no hard feelings between myself & team because they knew where improvements needed making within those areas themselves rather than blaming something external such as "the algorithm".