That's a great price. I have a pair of Balega running socks, but I just can't bring myself to pay another $15 for a pair of socks. These Saucony socks are very comfortable. The Balega socks may have a bit more "cushioning" because they're a bit thicker and they have a higher rear "lip" over the heel to protect against calluses, but that's not the reason for me insane price difference. I actually prefer thinner socks here in South Florida and use these socks for everyday wear and running. Disclaimer: I'm by no means a professional runner, but I do run a few times a week. Update: I've had these socks for over two years now. They are still in great shape after many uses and I continue to wear them. They didn't come loose or break. I will buy another set because some of these have disappeared into the dryer abyss but after two years I can say that they are excellent quality and good quality.