I like that it's easy to customize what you want from this software as opposed to other products that are more expensive or complex. It has made our process of creating new designs very efficient. The support team also responds quickly which makes using them much easier than some competitors. We have not found any downsides yet but would love if they released an iOS version for mobile workflows. As mentioned above, we needed something simple and inexpensive so that anyone in our organization could use without needing specialized training. This product allows us to do just that by allowing people who may only know how to make basic shapes to be able to create high quality design documents within minutes rather than hours or days.