I like how it can connect to Google PlayStore. I also do enjoy how i can export data from this tool. It requires Java. This is something that i dislike because my computer has been slow lately due to Java errors. I use this tool regularly for analytics, but sometimes when an update is released, they decide to push the changes and stop allowing the application to be used. When I am trying to analyze specific apps I find within the AppSimilar tool, Appstore Connect will always say there are no applications that matches so and the tool tells me that no data can be sent. The only way we can make sense out of the tools is if it provides a way for you to compare similar apps. It can also provide some insights into what people are using so as you can see which are more popular. I like that it is easy to use for both novice users as well experienced ones! It's very intuitive so we do not have any issues with this tool at all!!The only issue i see here would be if there were more options available but you can always go back into settings menu which has most of them anyways (at least from what ive seen). Great product overall-easy interface - no problems encountered yet. Great option when looking around apps because its free/low cost compared other similar products out their.