It provides flexibility with all types of databases like SQL Server/Oracle etc..It has better performance than other ETL tool available out there which can handle large volume traffic at faster rate compared its competitors;Can be used easily by end user without any technical knowledge about database server configuration required while deploying process.;Easy integration into applications allowing easy access throughout organization through secure web interface provided by platform itself.,The price tag could have been reduced but still not bad considering what you get within product scope ;Provides ease when connecting different type devices together via mobile apps so no need go anywhere else if application developer wants additional features then they just integrate their own app along side existing client facing one providing similar functionality.-Data migration between source systems & target system -Integration across platforms.