Your cats will probably learn a lot in the beginning because it will be new and new is better than old in the cat's mind! But where you place it will matter. They want to see and watch what's happening or have a place to sleep. When I placed it by a door that was out of sight of the main activity of the house, none of my cats picked it up. I've moved it several times and finally found the spot where one of my cats sleeps every night now. I particularly like the fact that the door is still functional even when installed, it just hangs without being able to be opened and closed.
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