The ease of use is what I like best about this product! It's very intuitive for non-technical users who want some help setting up their connections between various apps/systems they're using daily (eCommerce systems included). There was no training required at all once we had it set as per customer requirements; even my husband could figure out how things worked after watching me work through an example scenario which he then replicated himself without issues within minutes!! We've been able solve several problems that have arisen since implementing these integrations into one place instead of having them spread across many different sites & platforms etc., but there were also benefits from being more efficient when working together online vs offline too :).