The best feature of this software is that it provides me with all the necessary details about my website's performance in front of the audience. It makes it easy for me to understand the trends and changes happening over time with respect to traffic and user experience. The free trial version is quite limited and you cannot test more than one page at once. I would recommend downloading the demo version first to get an idea of what kind of information you will be able to access. I am using this tool to find out which pages are performing better than others, so that we can improve them accordingly. This helps us to create more engaging content and ultimately increase our conversion rate.