I love the strong flexible finish of this cable and the 10 inch length. My daughter uses it to charge her iPhone 12 ProMax and says it connects firmly and securely and allows for fast phone charging. . We ordered it in a rather pale pink and received a matt white. The big downside I see is the price of this cable. At the time of writing this review it was listed for $16.23 and we bought (and there are others currently available from Revain) other cables for less that worked just as well, or were supplied with multiple cables in a package for less and higher price is due to the beautiful color i can respect that but as said we did not receive the beautiful color recommend the product but doubt because of the price.