I bought this strap to replace the branded fitbit straps that came with my fitbit tracker. Fitbit has not honored the warranty, which was just over a year old. I didn't call earlier because I was given three groups and kept going to the next. The fault was that the tape came loose on one side and the tracker fell off. When the third band failed I called Fitbit and said it had happened to all three bands - was there a known issue? They said yes, but since a year has passed I need to buy a new band. I went online and saw that MANY users had reported this issue and that Fitbit hadn't resolved it. Their straps are expensive and I refused to buy a new one from Fitbit as they didn't seem to solve my problem. This strap is the perfect solution. It was very cheap - less than $10. It's also very cute - I get compliments all the time. I've had it for a few months now and no problems so far. To be honest, at this price I wouldn't care if it failed afterwards. But the price of Fitbit wristbands is high, and the quality should match the price.
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