I like that it allows me to connect my database to Salesforce with one click of a button! It makes it very easy to access data from our database in Salesforce. The only thing I dislike about this product is that it does not allow you to create custom fields which can be used in both databases. This can sometimes make things a little difficult when trying to pull together a report or dashboard in Salesforce. We are solving our data problems by being able to share information between our two databases. This helps us track everything more efficiently and easily.