It's an easy way for people who don't know much about cryptocurrency (but want it) to understand how this new form or currency works without having too many technical details explained right away. The interface isn't as intuitive or user friendly when compared to other wallets like Coinbase but I'm sure they will continue improving their platform along the years! We're using blockonomics because we wanted more control over what transactions go through from one account. With another wallet service such as coinbase, there are some times where funds would get stuck between 2 different accounts which could lead them into losing money if not caught quickly enough before any damage can be done. This was never really something happening at CoinBase so maybe its just me getting used to working with bitcoin/crypto? But since switching to blockonomic i've been able to avoid issues like these by simply transferring funds back and forth between my.