It definitely feels cheap like aluminium. But it's amazingly strong when permanently installed. My TV is a heavy 65 inch TV and this little thing holds it like a champ. This is an incredibly low profile for mounting close to a wall. Almost a mistake, because after installation it is almost impossible to get to the back. Also, my TV is big and the straps are hard to reach as they are short. I suggest concatenating string extensions. Also, make all the connections before hanging it up. The hardest part was mounting the brackets on the TV. You won't have a hard time if your TV isn't flat on the back. It took a lot of trial and error to install the brackets with different screws and spacers. Also, the screw that came with it was a bit dull. I had to use higher quality one by one. These are all minor complaints considering the price. Great little purchase.
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