Just be honest with your ad. The item is labeled "Merino Wool Low Cut Hiking Socks". The product description doesn't state the material percentage, so one would have to take the wording "wool blend" hidden in the description as a red flag, and then assume that there's almost no wool, as that's the only indicator that the product is one thing, which is actually not a "wool sock" as advertised. I'm keeping them because I'm in dire need of socks that will keep you cooler than those damn bamboo socks I have. Dubious advertising earns you a star. You deserve it!