Is it pure gold? No, but the color still looks good, not coppery or yellowish. Is it good quality? It doesn't look bad to me. It works as it should. It expands and contracts as the description says. Like everything else in this modern world, you won't be able to handle it. I believe it should last a reasonable amount of time with normal use and no mishandling. Overall I am satisfied with this product. I intend this to be a gift so I will update you on future wear. Speaking of myself, I use and handle the products I buy and to be honest I tend to care about what I have. You probably won't be able to wear a bracelet while changing the oil in your car or sharpening your lawn mower blades, but I think it should last in an office, church, or restaurant. Hope that helps.
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