I like that it is easy to use for both consumers (ease of signing up) as well as business customers/advertisers who want insight about their ad campaigns or products / sales performance. It also has great support so if there's an issue they respond quickly! Not much at this time but when my account does expire next year - hopefully then we'll have more features available than what currently exists today. There isn't anything I dislike right now - just excited to see where things go from here!! It gives us insights such as user engagement rates & average session lengths which are very valuable metrics not only for our end users but with advertisers too.