I love that you can customize your content for any location or category of business! You don't have as much control over what is being sent out through this platform but you also do not pay per click like other platforms which makes it worth considering if PPC isn't an option at hand. This has made our work with EPIC PLAYGROUND so easy because they are always willing to help make sure everything goes smoothly when sending campaigns/emails. Great customer service from start to finish!! We've been able to target businesses all around us including restaurants, stores, gyms etcetera using this tool without needing constant follow up emails back and forth.