I like that it provides a lot of useful features in one place. It has helped us organize our database so we can easily target specific groups of people who need information. It also makes my job easier because I don't have to manually enter data over and over again. There are ways to make it more streamlined for some functions but it still works well. The interface is very easy to navigate and use. You should give it a try! It really does help with organizing your database and making decisions about where to send future emails.