I bought this brand before at JoAnn's Fabric and loved it! There was not only more than a big name brand, but it was seriously less expensive. It sticks at least as good as Fashion Tape, if not better. What's unique is their backing is split down the middle, which makes it super easy to get off. (Other tape dispenser types have impossible to get off backing!)The reason it's not five stars (which I fully expected it to be after my experience)? THEY CHANGED THE BACKING! :-( I don't know how or why, but the split isn't cut all the way through the backing, so it doesn't work. If you try to peel from a corner (provided you can get it off a corner), some of the backing likes to stick.It still got a four star rating though because it is still better than other brands.
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