This is one of our favorite tools to use because it helps us reach out with relevant content in real-time for clients who are looking at using or purchasing products from another business within their industry. I wish there was more customization options available when creating campaigns/emails but this tool has helped drive traffic back into my website as well! Our team uses BoP daily so they have been very helpful during implementation periods by answering any questions quickly & professionally while also ensuring all users were set up correctly before sending emails via bop design.